Online Toolkit for Elected Officials and Partner Agencies
Thank you for visiting the TEXpress Lanes Education Campaign Online Toolkit. The purpose of this page is to provide all of the campaign's resources in one place for easy downloading and use. The information changes periodically, so a date modified is also provided so you can make sure to use the most updated information. Should you need additional information or have a question about the materials, please contact Amanda Wilson at awilson@nctcog.org or (817) 695-9284.
Campaign Resources
PowerPoint Presentation* – Last Modified: March 17, 2020 | Verified Accurate: March 17, 2020
Description: A presentation consisting of approximately 20 slides. Topics covered: DFW regional growth, DFW congestion levels, funding challenges, leveraging power of TEXpress Lanes, how TEXpress Lanes work, TEXpress Lanes usage facts, system map, TEXpress Lanes provide options, congestion reduction benefits, other benefits.
Audience: Elected Officials, Business Community, General Public
*Note: Please use with script provided.
Download -PPTX, 13 MB
Download -PDF
Download- Script PDF
White Paper – Last Modified: April 10, 2017 | Verified Accurate: May 12, 2017
Description: A two-page white paper designed for elected officials and stakeholder audiences that details funding challenges, why TEXpress Lanes have been used, system map, congestion improvement and other benefits.
Audience: Elected Officials, Business Community
Download -PDF
Pocket Card** – Last Modified: March 19, 2020 | Verified Accurate: March 20, 2020
Description: Pocket-sized guide designed as a leave-behind with elected officials and stakeholder audiences that contains a highlight of campaign information in a graphic format.
Audience: Elected Officials, Business Community
**Note: Printed copies are available from NCTCOG. Please email awilson@nctcog.org and provide one week for delivery.
Download - PDF
Talking Points – Last Modified: January 24, 2020 | Verified Accurate: May 12, 2017
Description: A set of eight talking points developed by communications staffs at the transportation partner agencies. This information is the basis for all campaign elements.
Audience: Elected Officials, Business Community, General Public
Download -PDF
Social Media Messages/Images – Last Modified: January 24, 2020 | Verified Accurate: May 12, 2017
Description: A set of template social media messages, many with suggested accompanying graphics, for Facebook and Twitter. These are based off of the talking points and appropriate for all audiences and requested to be shared by partners.
Audience: General Public
Download -Docx
Fact Sheet – Last Modified: May 12, 2017 | Verified Accurate: May 12, 2017
Description: A two-page fact sheet in question-and-answer format developed for the general public. Topics covered include funding challenges, roadway ownership, facts about TEXpress Lanes, congestion improvements and other benefits.
Audience: General Public
Download -PDF
Testimonial Videos – Last Modified: February 1, 2017 | Verified Accurate: May 12, 2017
Description: A series of short videos of real-life TEXpress Lane users. Videos can be downloaded or linked via YouTube. These videos can supplement the presentation or be used on social media. We would like to encourage more testimonial videos, so please mention that when sharing.
Audience: General Public
Kay B. – Commuter, grandmother, likes the stress-free travel and the design of the TEXpress Lanes
YouTube Link
Download Video Link
Shannon B. – Commuter, Traveler, saves time daily, saves time to the airport
YouTube Link
Download Video Link
Stephen A. – Frequent user of multiple TEXpress Lanes corridor, likes travel time savings during rush hour, benefits outweigh the cost
YouTube Link
Download Video Link
Educational Video – Last Modified: May 12, 2017 | Verified Accurate May 12, 2017
Description: A mom is driving her two kids to evening events and is worried about being late. She is hesitant to try the TEXpress Lanes because they're new. Her tech-savvy kids help walk her through how to decide to use TEXpress Lanes, how to read the signs, and how easy payment is.
Audience: General Public
YouTube Link
Download Video Link