N. Texans Can Help Name and Brand Regional Trail

60-plus-mile path through heart region will connect 5 cities
Brian Wilson
Arlington, Texas – Imagine being able to walk, run or bike across the region, along some of the most well-established trails in North Texas – and experience natural beauty along the way.
 Image Provided by NCTCOG Staff
The Trinity Trails.
River Legacy Trail.
Campion Trail.
This is just a sample of the local trails that will be connected to form a seamless walking and biking corridor between downtown Fort Worth and downtown Dallas when the entire regional facility of more than 60 miles is complete. The North Central Texas Council of Governments is looking to name and brand the regional trail, and residents are being asked to help.
North Texans are encouraged to participate in the agency’s virtual public feedback forum at www.fortworthtodallastrail.com. The forum, which launched Monday, April 25, will be open for one month. Participants will be asked to choose between two trail name and logo options and provide input on points of interest along the trail. The name and logo choices were developed with the help of public input provided through a virtual open house held late last year.

Over 50 miles of the trail are now open, spanning Fort Worth, Arlington, Grand Prairie, Irving and Dallas. It is expected to be completed in early 2024. The finished trail is envisioned as a regional, state and nationwide attraction for recreation, tourism and events, both large and small.
Trail users can witness the region’s topographical diversity and growing interconnectedness along the corridor as they walk or bike for leisure, compete in a sport or spend a day discovering nature with the family. NCTCOG is collaborating with the five cities and stakeholders associated with tourism, culture, nature and events as part of this effort. The goal is to develop a regional brand for this facility while maintaining the identity of existing individual trail segments.

By the fall, this effort is expected to be complete, resulting in a new name, logo and branding materials, as well as a wayfinding signage package and other recommendations.
The project has been part of the region’s long-range transportation plan since the 1990s. Since 2013, the five core cities’ mayors and staff have collaborated with NCTCOG on the effort to develop a trail network to highlight the corridor’s economic development and tourism potential. The 60-plus-mile trail and alternative transportation route will bring new necessary health benefits, traffic reduction and recreational opportunities to an ever-growing North Texas.

For more information about the Fort Worth to Dallas Regional Trail and the branding project, visit www.nctcog.org/FWtoDalTrail.

About the North Central Texas Council of Governments:
NCTCOG is a voluntary association of local governments established in 1966 to assist local governments in planning for common needs, cooperating for mutual benefit and coordinating for sound regional development. NCTCOG's purpose is to strengthen both the individual and collective power of local governments and to help them recognize regional opportunities, eliminate unnecessary duplication and make joint decisions.
NCTCOG's purpose is to strengthen both the individual and collective power of local governments and to help them recognize regional opportunities, eliminate unnecessary duplication, and make joint decisions. NCTCOG serves a 16-county region of North Central Texas, which is centered on the two urban centers of Dallas and Fort Worth. Currently, NCTCOG has 229 member governments including 16 counties, 169 cities, 19 school districts and 27 special districts.
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